If you believe the experts, were heading towards the worst crisis in the history of… financial crises.
That sounds gloomy and it is.
Its all awful, and were royally fucked.
But… what else is new?
When I grew up, I remember vividly first learning about the possibility of nuclear war.
I was young and sensitive, and I remember being incredibly scared.
But over time, that fear subsided, and that existential threat made place for another one.
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The same goes for the most successful companies today.
Starting a company when the economy is thriving is more challenging than when its tanking.
When the sun is shining, everybody can sail a boat.
But when the storm comes, youll quickly see who is selling bullshit and who has invested in quality.
We had a conversation with an important partner and discussed the economy.
and one particular partner said No.
Thats just not feasible with this economic downturn on the horizon.
We swallowed hard and realized we were going to lose one of our biggest partners.
But then he continued, except your event.
I cant tell you what an emotional moment that was.
From that moment on, we started emphasizing our attention to quality, personal commitment, and long-term strategy.
Our partners realize that were in it for the long term and care more about quality than quantity.
Thats why Im excited forour upcoming flagship event.
Yes, its very different from our yearly offline event in Amsterdam.
No sitting elbow-to-elbow in a sweaty room close to an inspiring speaker.
No handshake deals over beers and a shared bowl of tacos.
No serendipitous meetings waiting in line for the canal rides.
Everything is different, but it always has been.
But the more accurate explanation is: those who are most adaptable to change will survive.
The online event is a whole new animal that perfectly adapts to a new reality.
Youll connect with potential business partners in different but even more efficient ways.
Youll be farther away from the inspirational speaker while also closer than youve ever been.
It would be totally understandable to be paralyzed by fear and depressed by the state of the world.
I look forward to it.
Cant get enough of Boris?
Boris is very active on Twitter as@Borisand Instagram:@Boris.
