I guarantee its going to be worth your time.
OK, sitting comfortably?
Netflix has also seen its user base grow since the start of the year.
Many people say that they expect their new habits to continue after the COVID-19 outbreak passes too.
Meanwhile, some countries have seen even greater jumps in use.
Twitter saw the biggest quarterly jump amongst these platforms.
Interestingly, Russia accounted for roughly 30% of Twitters global growth this quarter.
Is video calling the future of social media?
Zoom isnt the only video calling app thats seen adoption accelerate in recent weeks though.
Much of this growth was fueled by strong gains in the platforms two largest countries.
There may be many reasons for a disparity between advertising audience numbers and total monthly active users.
Facebook itself has alreadyannouncedthat its business will be adversely affected by the coronavirus pandemic too.
However, other data tells a different story.
But should brands even bethinkingabout advertising at this time?
Just under a third (31%) say they neither approve nor disapprove.
Above all, brands need to demonstrate empathy, compassion, and sensitivity.
The emphasis should be solving problems, not selling products.
However, brands should be very careful when it comes to the use of humor.
Facebooks own data also suggests that people have been more active on its core platform in recent weeks.
First, a bit of guidance on how to read the chart.
But what does this great data from GlobalWebIndex actually tell us?
The key takeaway is that very few social media users are unique to just one platform.
Critically, this means that marketers can reach 99% of these platforms users via other social channels.
These evolving behaviors are visible in other kinds of data too.
AT&Treportsthat gaming-related traffic in April 2020 was 50% higher than pre-lockdown levels.
This has translated into a significant increase in traffic to supermarket websites too.
Sadly, a very different story has been unfolding in the travel category.
ContentSquare reports that traffic to tourism-related websites is down by 72% in recent weeks compared to pre-COVID levels.
It will also be interesting to see how many of these ecommerce trends will continue in the post-COVID world.
Consumers also seem open to continuing with some of their new habits.
The only term in Googles rising list for March that is not associated with the COVID-19 outbreak is hantavirus.
If it hadnt been for COVID…
The use of voice interfaces continues to grow, especially on mobile devices.
Concerns about misuse of data continue to rise around the world.
What happens next?
Fortunately, theres aneasy fix.
Story bySimon Kemp
Simon is the CEO of Kepios, and chief analyst at DataReportal.
He uses data to help organisations all over the world make sense of what people are really doing online.
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