To stand out in this battle for new talent, organizations have to appeal to job seekers.
One way of doing this is for employers to effectively communicate their ethical values to outsiders.
This is key because the younger generation of workers valuessocial responsibility, transparency and ethical behaviourfrom their potential employers.
It’s free, every week, in your inbox.
Companies have historically demonstrated their commitment to ethical values through corporate social responsibility (CSR) efforts.
However, the public is growing increasingly skeptical about CSR.
Many view CSR initiatives asmisleading attempts to appear ethical.
So how can firms best showcase their morals to outsiders?
What would send a stronger message than CSR acts?
We conducted three different studies and found a few reasons for this.
First, job seekers are likely to believe that the ethical CEOs company treats its employees fairly.
Second, job seekers are likely to believe that the CEOs company cares about society and the environment.
This lead to something calledmoral elevation.
He also emphasized the importance of creating an inclusive culture where employees could thrive and contribute their unique perspectives.
Instead, managers should focus on genuine and impactful initiatives that align with the companys values and mission.
Leverage social media.Managers can leverage social media platforms to advertise the ethical values of their CEOs.
