Samsung has snapped up UKstartupOxford Semantic Technologies, in a bid to hyper-personalise userexperiences withAI.
Founded in 2017,Oxford Semantic specialises inknowledge graphs, which integrate and analyse data.
The technology powers countless applications, from voice assistants to search engines.
The system supports an array of use cases, from recommendation engines to anomaly detection in transactions.
For Samsung, the software provides a chance to develop sophisticated and personalised AI solutions.
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The company will use the knowledge graphs to integrate information and context from various services and apps.
A year later, Samsung leda 3mn investment roundin the University of Oxford spinout.
Samsung didnt disclose the price of the full acquisition, which extends a recent spree of European startup sales.
For Europe, the takeovers show the struggles to keep tech leaders in the continent.
But forOxford Semantic, the new deal provides a big platform for growth.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
