The butterflies in your gut?
Of course you do because today is an Apple event day.
If youre intrigued about what the company is potentially going to announce,weve got you.
If you want to know how to watch it, friend,weve got you.
In this piece though, were looking at the possibility that todays event isnt a standalone extravaganza.
Instead, its most likely one of a pair of events.
Excuse me while I button up my trenchcoat, find my magnifying glass, and kick-off a drinking problem.
Its detective time, pals.
It’s free, every week, in your inbox.
Thankfully though, this adventure doesnt end there.
Weve got some more evidence to comb through.
There wasthe September 15 onewhere the company announced new Apple Watches and iPads.
Next up wasthe October 13 Apple event.
This is where the company announced the iPhone 12 range.
Finally, we have the Apple event whichtook place on November 10.
This was where the company launched its new Macs withthe M1 chip.
This means that having a follow-up show after this one has precedence.
The more I think about it, the more Im convinced of what a good idea it is.
Lets ponder this it from Apples perspective.
Now the events are fully digital, theres no need to worry about getting people in a room.
Then you have the media.
Sending out some RSVPs?
Its really a genius bit of PR and marketing.
Id say then its pretty likely well be getting at least one more Apple event after today.
And lord, I cant wait.
