One of the reasons for TikToks meteoric rise was people performing challenges on various themes.

Now, Snapchat wants to replicate that success, and reward creators in the process as well.

The minimum prize that a Snapchatter can win in a Spotlight Challenge is $250 USD.

Snapchat is offering prizes to complete challenges — let the games begin

These challenges will be rolling out first to users older than 16 in the US.

Creators will need to use specific sounds, hashtags, or lenses to be qualified for the competition.

It’s free, every week, in your inbox.

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Snaps idea is simple.

Snap wouldnt want to be categorized in the same bracket.

you’re able to get more details on the challenges programhere.

That’s one heck of a mixed bag.

He likes to say “Bleh.

That’s one heck of a mixed bag.

He likes to say “Bleh.”

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