We were less thrilled when, weeks later, most of the Death Row catalog disappeared from streaming platforms.

The sudden removals wereswiftly linkedto Snoops unusual plans for the brand.

Death Row will be anNFTlabel, the Doggfatherannounced in February.

Snoop’s NFT plans showcase benefits for musicians ⁠— and risks for fans

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The first trial of the experiment was Snoops 20th studio album,BODR (Bacc on Death Row).

Each of the 25,000 copies cost a cool $5,000.

The 1,000 editions sold out within an hour.

you might still listen to the trackson OpenSea, but the platform provides a pretty awful user experience.

NFTs enable them to bypass streaming services, alongside other pricey intermediaries such as major labels.

It works like an auction; the value is determined by the bidders.

At the end, one person gets the NFT.

The impact on consumers, however, appears more mixed.

This promise can be realized when the music attached to an NFT is made available to all.

Yet this often isnt the case.

This artificial scarcity could restrict the accessibility thats one of the internets biggest benefits.

The project has also exposed the fragility of music streaming.

Personally, Ive been forcedto spurn the metaverse for something more old-fashioned: my old Death Row CDs.

Weve asked Death Row for further details on why the labels albums were removed from streaming services.

Well update this article if we receive a response.

Story byThomas Macaulay

Thomas is the managing editor of TNW.

He leads our coverage of European tech and oversees our talented team of writers.

Away from work, he e(show all)Thomas is the managing editor of TNW.

He leads our coverage of European tech and oversees our talented team of writers.

Away from work, he enjoys playing chess (badly) and the guitar (even worse).

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