Social media is in the crosshairs of European regulators.
The system is designed tosimultaneously analyse multiple signals.
As a result, Unitary canunderstand both what the content is and the context in which it appears.
Textual, aural, and visual cues all incorporated in the interpretation.
According to Unitary CEO Sasha Haco, the tool comprehends content in the same way as you and I.
40% off TNW Conference!
Unitary today announced that its raised $15 million in a Series A funding round.
The new cash injection comes at an opportune moment.
The law came into force last month.
The two rule books have expanded the market for Unitary.
By using themachine learningsystem, companies can quickly scan and categories online content.
Any risky videos and images can then be flagged for action.
Unitary can also ensure that content reaches the right audience which could satisfy OSB rules on child protection.
AI is going to be the future of content moderation.
To identify prohibited material, Unitarys customers send content to an API.
The companys multi-modal models then analyse the imagery.
Finally, the system returns a classification to the client.
The customer determines the next move.
They may choose to remove a piece of content, restrict the audience, or warn a user.
We work closely with our customers to verify were meeting their specific set of needs.
Those needs are set to grow.
Human reviewers arent equipped to cope with the scale and the horrors of moderating all that content.
We definitely think that AI is going to be the future of content moderation, Haco said.
As the content grows and the laws around it tighten, Unitarys variety of clients is also expanding.
Haco, who cofounded Unitary in 2019 alongside CTO James Thewlis, envisions her startup becoming a foundational service.
Long term, we see ourselves as a horizontal content understanding layer across the internet.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
