The Malmo-basedSpiideoproduces a suite of tools forbroadcasting and data analytics.

At their core is anAImodel that mimics professional camera operators.

Spiideo also provides video analytics for live game and player data.

Sports tech startup targets ‘100% AI automation’ in streaming and analytics

Over 6,000 venuesand 4,000 teams use the products, the startup says.

40% off TNW Conference!

Yet arguably the biggest beneficiaries are lower-level teams and niche sports.

A screenshot of a football match showing data generated by AI

Spiideo promisesthem TV-class production at previously unimaginable price points.

By automating production, Spiideo offers rights-holders new routes to scale their investments.

The fresh investment provides another chance to lower the entry barriers.

Cipio Partners, a Munich-based growth equity firm, led the round.

Totalfundingfor thestartupnow stands at$40mn.

One of the themes of this years TNW Conference is Venture: Show Me The Money.

Story byThomas Macaulay

Thomas is the managing editor of TNW.

He leads our coverage of European tech and oversees our talented team of writers.

Away from work, he e(show all)Thomas is the managing editor of TNW.

He leads our coverage of European tech and oversees our talented team of writers.

Away from work, he enjoys playing chess (badly) and the guitar (even worse).

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