I entered the crazy world of startup PR.
I was a total novice here, honestly thinking VC meant video chat.
But the switch meant more than learning a few new acronyms.
I swim in the startup waters pretty comfortably now, but its been a learning curve.
Pitch to journalists as you pitch to VCs.
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I thought that was amazing.
So yes, PR can really make it for startups.
Note: this is by no means a sales pitch.
I, or any other PR, cant promise anyone to get them on BBC.
But thats for a different article.
Not to mention your global competition.
Its just crazy on this end, Akansha Srivastava, the editor at UKTN, told me.
In other words, this space is crowded like Borough Market on a sunny Saturday.
And like never attempt to buy them just in case you were thinking about it.
And its not just about tech.
And some of them are bloody good at telling stories.
So PR is a useful exercise that can help shape your pitch to investors and prospects too.
The startup community is cliquey
Good news, its not too big yet.
you could quickly find a way to recognize the best startup journalists, sherpas, VCs, and mentors.
So its really worth the effort to put some time and energy into building personal relationships with journalists.
Ive met startups founders who wanted to go all in… all the time.
It was usually the types who wanted to be interviewed by Forbes after their pre-seed funding of $200K.
Ill let that sink for you.
Some not many actually dont want to be on the cover of national newspapers.
And what do you base this expectation on?
There are thousands of others, whats the impact youre making?
Inthe article, the Founders Factory alumni entrepreneurs talk about the lessons they learned about fundraising.
My advice to founders is to think about journalists as key figures in the startup ecosystem.
Dont expect overnight miracles from your PR team.
I like to believe that (almost) everything is possible, including FT coverage.
After all, who would have thought unicorns would become a real thing 20 years ago, right?
But always be aware that great coverage takes time, effort, and creativity.
She is passionate about tech innovation and food.
