What are the major differences in doingmarketingfor startups compared to mature companies?
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For a startup, especially one in the early stages, the situation is completely different.
At its heart, entrepreneurship is not about sticking to pre-written guidelines but instead about inventing novel solutions.
Nevertheless, a startup founder should outline at least the minimum range of key objectives of a promotional campaign.
Its necessary to picture what the marketer should be working on, after all.
Having a direction to move forward gives a chance to speed up the process without busting an advertising budget.
This approach reduced the need for numerous experiments at the start and entire duration of the campaign.
A few hours later, a campaign was up and running on their social media channels.
This situation represents a blend of advantages and disadvantages.
This turns such employees into more well-rounded specialists with hands-on experience.
Of course, large companies provide great opportunities for professional development, creating a learning culture.
An example would be rotational management programs in different corporate departments.
However, the participants of such programs often have more specialized responsibilities as compared with that in startups.
I am merely saying that they usually adopt a more structural and prolonged approach.
In a direct-to-consumer startup, for example, marketers and founders might have the customer insights at their fingertips.
Story bySvetlana Stotskaya
Svetlana has deep expertise in strategic marketing and brand management.
She has helped launch and scale brands while building cross-functional teams and driving business results.
