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However, its worth noting that people have been spending more time watching television in recent months.
Meanwhile, despite the drop in overall internet time, people say that theyve been spendingmoretime using social media.
Interestingly, GWI also found that people have been spending more time with conventional media in recent months.
However, these drops only seem to have affected countries in the EU and the UK.
But its not just marketers in Europe who face mounting challenges.
These changes will affect many other platforms too not just Facebook.
However, those changes dont diminish the broader opportunities available to marketers within digital and social media platforms.
However, almost all of the traffic to Chinese websites appears to come from within China itself.
However, GWIs data reveals some fascinating differences between countries and cultures.
Around the world, younger people are also more likely to want to translate content than their parents generation.
The data also shows that people play a wide variety of different kinds of video games.
This years data also highlights Twitters outsized role when it comes to news content.
But what does this mean for marketers?
Story bySimon Kemp
Simon is the CEO of Kepios, and chief analyst at DataReportal.
He uses data to help organisations all over the world make sense of what people are really doing online.
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