One of the last decades real advantages has been the introduction of new business models in micromobility.
An example isSwapfiets, which is the worlds first bicycle as a service company.
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Three students founded the company in 2014.
His earliest challenge was getting to know the company and getting a grip on the companys culture.
As he explained:
If people ask me, What is it you really bring?
The company is full of great ideas and energy.
Therefore, Im making sure every great idea can be validated and executed.
Further, the company is not immune to the difficulties of thesemiconductor chip shortage.
Chips are embedded into both the batteries and the bikes themselves.
Fortunately, the impact was reduced by a valuable partnership.
They collaborated to order chips in bulk with suppliers Bosch and Shimano.
Tires are usually tough to recycle.
In the pay for use business model, the manufacturer handles the value of a product throughout its lifecycle.
De Vries notes that the company is in a prime position to rethink the production supply chain.
The company is aiming to produce a completely circular bike in the next three years.
Introducing Swapfiets The Power 1
The company launched its latest bike,The Power 1in September.
Its named for its single-speed set-up, which means no gears, making it easy to use and maintain.
