Last week I went to the fruit stand close to my house.
Because I love watching them sell.
They were a special kind that only produces one harvest a year, making them extra rare and juicy.
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It was only meant as a fun compliment, but he didnt waste a second.
He jumped at the chance and began describing every jot down of fruit he had on sale.
Each story was so beautifully told and rich in detail that my mouth watered.
I came home with 12 bags of fruit that day.
It was so refreshing to be a customer to someone with such positive energy.
But it also reminded me that salesmanship is truly a talent and a rare one at that.
About ten years ago I was in the market for a new car.
Preferably in gray, white, or black.
The guy looked me up and down and said: Thats an old model.
We dont have that one.
I waited patiently for him to continue… but nothing.
He just stared at me.
I shrugged, said goodbye, and left the store.
Its one of the most beautiful models weve ever made, and I admire your eye for detail.
I drove that car myself for a while and loved it.
But… have you heard about our latest model?
Its not a classic just yet, like the car you like, but it is getting there.
Also, its safer, more economical, and today I can make you a great deal on it.
So lets get you started with a cup of coffee, and then lets take a test drive.
Im sure that once youre inside the new model, you wont want to get out of it again.
For me, the key to the fruit vendors approach to sales isnt just about the sale itself.
Its the simple truth that making people feel good about themselves is, well,good.
And that enthusiasm and positivity are contagious, especially when theyre delivered through a great story.
Instead, Im buying fruit.
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