Thank the lord, Apple has finally given AirPods a proper update.
So, AirPods Pro, wipe that mucus off your shiny plastic and say hello to the world.
This piece is looking at something different: the clever branding Apple has undertaken with the AirPods Pro.
Honestly, it felt like a weird move.
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Generally, Apple makes huge hardware strides across the first few iterations of its products.
But with the release of the AirPods Pro, things finally make a bit more sense.
Or, to put it differently, make a shit ton of cash.
The AirPods Pro are the true wireless earbudswe wanted the second generation AirPods to be.
If the latest earbuds were named the AirPods 3, that immediately makes the second generation AirPods feel outdated.
But with Pro moniker, it positions them as adifferent sort of earbud.
Effectively, this doubles peoples purchasing options.
The genius in the AirPods Pro naming convention is its simplicity.
Its a dumb trick, but slapping on Pro is successful because, basically, were all stupid.
While they both serve a similar function on the surface (i.e.
The AirPods 2 and AirPods Pro, on the other hand, were released over 6 months apart.
All with that single word.
For all intents and purposes, the AirPods Pro are really the proper AirPods 2.
Theyre the upgrade to the original product.
Theyre the outcome of Apples drastic improvement of its new hardware.
Theyre the true wireless earbuds we were waiting for.
Just in time for Christmas too.
That, friends, is a pro move.
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