Some things just arent worth the brain space to consider.

(Butwhatdid he mean?)

Tell your mom Im not sorry.

The best consumer tech always sweats the small stuff

It’s free, every week, in your inbox.

And one of those areas where, really, you should sweat the small stuff?

Consumerdesign is one of them.

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The second is I discovered thatSpotify searches dont sync across devices.

You could easily make the argument these two design issues are nothing to be worried about.

Its a service that hasevery goddamn song in existenceon it.

consumer tech sweat the small stuff iPod boot screen

Its because theyre important.

Well, to a point.

Now we get up in arms about notch size.

sennheiser momentum 3 small stuff

Small stuff with a big impact

Lets return to the headphone example from earlier.

These are a technology that has been around for years now, and is filled with reputable companies.

Imagine youre after a good pair of noise-canceling cans.

Callum Booth

Youre inundated with options.

There are many other brilliant companies making fantastic headphones, from Jabra to Master and Dynamic and beyond.

But, for the sake of this argument, lets focus on that original trio I mentioned.

Technically, small stuff.

And your mate might adore the exact same model.

The line between perfection and irritation is smaller than youd think, especially with mature technology.

In other words, sometimes youve gotta sweat the small stuff.

(Ugh, I really am a jerky boy, arent I?)

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