2020 was a year of rapid adaptation.
In most cases, companies found that this quick switch accelerated their rate of new tech adoption and experimentation.
2021 will be a year of refinement.
Techleap.nlsRise Programis focused on providing fast-growing Dutch scaleups with the tools they need to take on the global market.
Using tech to enhance digital relationships with customers
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By leveraging the power of large data sets, more online retailers are able to create individualized shopping experiences.
Using data in a smart manner allows us to combine convenience with inspiration, Roodenburg said.
Users want to buy their usual products as quickly as possible and we can help them by suggesting these.
In addition, we offer a layer of inspiration with an offering that is new but equally relevant.
For example, in our recipe section, our offering is automatically adjusted to make it more relevant.
This has also helped them streamline different aspects of the customer experience.
Tech enables our service team to effectively communicate with consumers.
Improving your value proposition is, in my opinion, often more important.
But it only works if the customer is truly the middle point of the organization.
Companies will therefore need to find the balance between in-person and more flexible work options.
But this can also bring new opportunities for those willing to adopt new tech.
As Huisman explained, this requires a more strategic use of meeting data and AI-powered automation.
A couple of years ago people said, why should I book a meeting online?
Thats why you want to have an automated booking solution backed by Artificial Intelligence.
We now have large hotel chains that have signed on to our software solution to make that happen.
But as many experts have noticed, its also accelerating an inevitable digital transformation within the industry.
Think about any process at your own job thats not written down anywhere, its simply how its done.
As these employees retire or switch jobs, best practices and crucial operational knowledge is lost forever.
Given the scale and tight tolerances of global manufacturing, the resulting errors and lost time can be catastrophic.
Not only is this a communication issue, its a safety issue.
This also allows companies to capture data on these instructions including usage, scoring, and feedback from workers.
Schneyder believes this transition to digital workplace learning is just the beginning.
The best manufacturers are solving this problem and also thinking past the pandemic.
Yes, the current situation has accelerated the process.
For example, were really excited to see the development of something called the Workforce Digital Twin.
We think of this as a now, near, future process.
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