According toForbes, business leaders from a variety of industries have joined forces to face one unexpected enemy.
The group includes such giants as PayPal, Amazon, Visa, MasterCard, and Aetna.
We are all united in our hatred of log-ins and passwords, but what is the alternative?
There has to be some way to combat fraud.
There has to be a way to protect our accounts.
They want to usebiometric authentication to identify customers.
Why is biometric authentication growing in popularity?
Recent events have taught us how important it is for companies to have a robust online presence.
People dont visit brick and mortar institutions to borrow money, purchase cars, or take out student loans.
They do it all online, either out of necessity or convenience.
It’s free, every week, in your inbox.
Lets learn how biometric authentication can be used in the process of opening online accounts.
How do you use biometric authentication to create online accounts?
The second part of the process involves the customer taking a selfie.
This selfie is essential to the operation for three reasons.
It matches the person taking the selfie to the person on the ID.
It also can be used to create a 3D face map of the individual.
This face map will later be used by the customer to access his or her account using biometric authentication.
The company now knows that they have taken the necessary steps to prove the potential customers identity.
They can now complete the required background checks to continue with the account-opening process.
But the fact is that this example is just the tip of the iceberg.
How is biometric identification being used in addition to creating accounts?
Facial recognition, fingerprint scans, and voice recognition can be used for a wide variety of purposes.
Here are some to consider.
Biometric identification can be used to unlock doors.
Imagine not having to dig for your keys when you have an armful of groceries.
Think about how simple and fast renting a car could be?
And how many times have you lost your hotel key card?
That may not be a problem anymore.
We are all used to secondary authentication practices.
After all, we dutifully enter our one-time password when ordering an item off Amazon.
Think of the long lines at airports.
How could the process of going through security or checking into a flight be streamlined by biometric identification software?
How will biometric authentication change things?
As a business leader, you should rejoice in this change.
Fewer accounts will be hacked.
Your employees will be able to spend more time on revenue-increasing ventures.
Your customers will be happier.
As a customer, this change means no morepasswordbooks to throw across the room in frustration.
you might read the original articlehere.
