Whats behind the ban?

EU legislation onenergy labellingaims to eliminate the least efficient products from the market.

This introduces a maximum energy consumption which cannot be exceeded.

The EU’s 8K TV ban will be a nightmare for startups

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Previously, 8k and microLED TVs enjoyed an exemption.

High-end TVs offer brighter screens, resulting in increased energy consumption and resource-intensive image processing required.

tv screen energy

Currently, no 8K TVs meet the EUs energy efficiency levels.

And only a few 4K models fall within limits.

What happens now?

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Besides lobbying byindustry bodies, we may see a rush of TV sales before the ban kicks in.

Companies will scramble to recoup some of the R&D costs on their top-line models.

You might make a decent saving on your business expenses come the Christmas sales.

Lets face it, like it or not; everything looks better on the big screen.

Crowding around a small screen is a miserable experience trust me, I grew up in the 80s.

Its a damn shame it cant be greener, and hopefully, this drives the industry to do better.

Just the beginning

We can expect this to be the beginning of energy reductions.

Over the last few weeks, Germany passeda new lawbanning the illumination of landmarks.

Spain seta curfewfor shop and monument lights, and Paris isdimming the lightson the Eiffel Tower an hour earlier.

(I have a sneaking suspicion well still see plenty of energy-sucking Christmas lights).

But hey, they might get cheaper soon.

Story byCate Lawrence

Cate Lawrence is an Australian tech journo living in Berlin.

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