Time for a magic trick.
Repeat that business name in your mind.
Keep going…
Now, Im going to use my powers of deduction to guess who youre thinking of.

Its Facebook, isnt it?
Of course it is.
40% off TNW Conference!

A fancier pair ofSnap Spectaclesif you will.
Aesthetics-wise, Im into it.
Thing is… nah.

This product has elicited the hardest pass possible from me.
Facebook simply cant be trusted.
FromCambridge Analyticatoscamming teens to sell off their personal data, Facebook hasrepeatedlyandcontinuallyviolated peoples privacy.
Even moving beyond the never-ending array of scandals, the platform is essentially an advertizer.
Its goal is to harvest your information to sell ads.
And you know whats an absolutely fantastic data source?
A pair of cameras attached to your head.
As useful and cool as the smart glasses are, this pay-off isnt worth it.
So, Facebook and Ray-Ban?
Thanks, but no thanks.