Fundamentally, marketers want to convince their target audience that their product or service is worthy of their attention.
The way professionals go about it has changed dramatically over the years.
30 years ago, you may have reached consumers through local papers and physical mail.
You may be looking at TikTok and Spotify.
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To illustrate this, he told me a story about the Super Bowl.
Personalization will change this.
I put this to Hoglund, asking what skills people in the sector will need in a decade.
In the future, marketers [will] need to constantly analyze their customer needs, he told me.
They need to map out and appeal to the different parts of peoples identity.
To put it another way, to almost know them better than they know themselves.
Ultimately though, Hoglund thinks the future of marketing really boils down to understanding humans.
As Hoglund put it: In the future, marketers will move from being mathematicians to becoming anthropologists.
Did you know Oscar Hoglund is speaking at theTNW Conferencethis summer?
Check out the full list of speakershere.
