How did we get here and whats the future of the influencer marketing industry?
I caught up with Pamela Kaupinen from HelloSociety to find out.
In a nutshell: strategize, ideate, innovate, execute.
In the ideation phase, Marketing and Sales would collaborate to root our best ideas in insights.
Teams would brainstorm in the high-above-the-clouds conference rooms of the iconic One World Trade Center,Conde Nasts HQ.
Influencer marketing is a relatively new industry.
How did you first get involved, and what drew you to work in it?
It’s free, every week, in your inbox.
In 2012, GQs advertising partners were eager to add something new to their print and digital campaigns.
Thats how GQ Insider was born.
It was wildly successful.
What does the future hold for influencer marketing?
Influencer marketing has an incredibly well-established position right now.
In a world where the role of brands is precarious, human connection has become the key consumer currency.
This all-important human connection emanates from authentic stories told through influential voices.
In the future, expect to see brands leveraging influencers for more than sound-bites.
Real, relatable, and reaction-evoking social storytelling is on the rise.
Brands will also engage influencers on a more long-term basis.
Long-term partnerships empower influencers to tell in-depth stories that ultimately drive consumers through the purchase journey.
The most influential voices are not always those with the largest following.
Individuals who turned to social media because they didnt see their stories reflected in mainstream media have incredible power.
Tickets to TNW Conference 2022 are available now!
How has new technology changed the industry?
How will it shape whats in store?
The social platforms are constantly evolving, not only to meet consumer demands but also to create them.
Advances in technology, most notably the ever-evolving smartphone, have changed content creation and consumption forever.
Most recently, the new in-app shopping feature positions it as a turnkey solution for mobile purchasing.
HelloSociety carried out research among influencers to uncover valuable insights for driving social engagement.
The report leverages influencer perspective and showcases learnings about the role of influencer-created content in the purchase journey.
We also included strategies that prove successful and the biggest mistakes brands are making.
Want to learn more about the future of e-commerce and advertising?
Dont miss Pamela Kaupinen speak onthe Checkout stageatTNW Conference.
you’re able to keep up with latest pets onTQs Instagram.
