Todays Apple eventwas pretty low-key, as far as these things usually go.
On the surface, it isnt anything that special.
40% off TNW Conference!

Its not perfect, but its pretty darn awesome.
So instead the company sought to replicate a technique used by filmmakers called a rack focus or focus pulling.
Its also really hard to do right.
Still, the technique offers myriad creative opportunities as well, and thats what Apple sought to replicate.
Apple tried to make the feature as easy as can be.
If your foreground subject looks away from the camera the camera will shift back to background subject.
But this is just the start.
Its only going to get better over time too.