Weve said it before:Powerbeats want to be the AirPods of the gym.
Before we get into that though, lets talk about the new Powerbeats specs.
First off, these things will set you back $149.
So youll probably be okay.
Oh, and while were on the topic, they charge with a Lightning cable.
To improve its gym credentials, the new Powerbeats have an IPX4 rating.
In other words, they wont survive you swimming, but are more than resistant enough for gym work.
In regards to the other details it’s crucial that you know, the new Powerbeats haveApples H1 chip.
This allows quick connection, better battery life, and hands-free access to Siri.
Sound-wise, Apple says these new Powerbeats will matchthe Powerbeats Pro which is a boon.
Of course, for $149 there will need to be some corners cut.
So, how are the new Powerbeats part of Apples plan to own the gym?
Since Apple purchased Beats and launched the Airpods, the company has had to navigate some choppy waters.
Specifically,issues of brandingand how these headphone ranges fit together.
What it has done is quite masterful.
And, integral in this decision, is oddly the neck cable.
Whenever this happens youre already half-expecting someone to drop a weight on it and crush the damn thing.
This is a problem the new Powerbeats Pro wont have.
But I guess that misses the point of Apple.
These are geared towards people who want their technology to work seamlessly.
And Id assume most of them probably have health club memberships.
And can the new Powerbeats exist outside of the gym?
This is also another clever part of Apples strategy with Beats.
When we look at the US,around 45% of smartphone owners use an iPhone.
Of that number, there are going to be a lot of peoplewho really, really hate AirPods.
And itd be a brave individual to bet against the company.
Keep an eye on Pluggedfor more Apple and Beats coverage plus reviews of some of your favorite headphones.
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