But recent advances in generativeAIare further shaking the sector.
Booking.com is the latest major travel agent to test the potential of thetech.
It’s free, every week, in your inbox.

Users can also refine their search options, see property prices, and book their stay directly.
The feature will be accessible on Bookings app, initially offered in English.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.

With a background in the humanities, she has a soft spot for social impact-enabling technologies.
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