How are your New Years resolutions coming along?
As we conclude the first weeks of 2024, chances are that the fresh-start effect has begun to wane.
I have to say that I did become attached to the ring pretty quickly.
It’s free, every week, in your inbox.
OURAs roots however, are somewhere else entirely.
And the tech is pretty remarkable.
So much so that competitors haveallegedly attempted to poach the startups engineers.
OURA states that it is 99.9% reliable compared to a medical-grade electrocardiogram (ECG).
One of the most impressive features of the Oura ring is probably still the sleep monitoring.
Movement (including tossing and turning in bed) is measured through a 3D accelerometer.
Data is truly a goldmine when it comes to understanding someones health and making healthcare decisions, he adds.
However, OURA doesnt just throw a bunch ofdataat you for you to figure out the meaning.
Context, Patel emphasises, is everything.
Menstrual cycle predictions
Another impressive feature is the body temperature measurement.
I fundamentally think that the menstrual cycle should be considered as another vital sign, Patel adds.
OURA has also partnered with Headspace to offer short meditations directly through the app.
Should you buy the Oura ring?
So, is the Oura ring for you?
The honest answer is: it depends.
A new healthcare paradigm supported by wearables and AI
So back to those New Years resolutions.
At OURA we talk about health as a daily practice.
Story byLinnea Ahlgren
Linnea is the senior editor at TNW, having joined in April 2023.
Dabbles in gaming and fitness wearables.
But first, coffee.
