During her talk, Niemi shared two key findings from the latest research conducted by the organization.
The study surveyed over 300 CPO participants from a variety of industries and company sizes.
How do CPOs think about their role and whats their function?
This depends on the key in of company theyre working for.
CPOs who come from digital native companies such as fintech and SaaS tend to be zeroed-in on product growth.
They already have a solid, established culture and products that are built for digital.
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For them, its less about the product, and much more about cultural transformation, Niemi explained.
What makes a CPO successful?
In terms of product metrics, the focus is on the customer journey.
This means, success is measured in user engagement, customer happiness, and product adoption.
However, what distinguishes a successful CPO is really in the soft skills, Niemi noted.
They know what to build, and they build it right.
Right now about 15% of Fortune 5,000 companies currently have a CPO as part of their C-suite.
The best businesses tend to be 2.3 times more likely to involve product in their large vision decisions.
Our prediction is that in five years 70% of the Fortune 5,000 will be product-led.
And thats because you have to go digital or you will become irrelevant.
you might find the full studyhere.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
