Increasingly, consumers are not taking a back seat and waiting for businesses to take a stand.
Forbusinessesto survive, they must listen to these myriad voices asking for change.
It’s free, every week, in your inbox.
So why not buy NFT-traceable second-hand or end-of-life products and save a lot of H2O and CO2?
This is why weve moved on from brand authenticity to embrace brand activism.
It no longer serves to passively share your values and pay lip service to good causes.
Companies need to walk the talk.
Our bills and income come on a monthly basis.
For many of us, that is the norm.
But now, we live in a revolution of innovation, as Schlein says.
Technology has changed all this.
Those are the companies that we work with at Clarity.
Because stories that engender positive change need to be heard.
Weve already had too many negative stories about technology changing things for the worse.
Lets amplify the stories that make things better.
