As a result, they have less time to engage in …paid labour.
Womens unpaid work …supports economies…yet, it is rarely recognized as work.
It’s free, every week, in your inbox.
Towards the middle of May, I made a decision to take a break from Instagram.
Aside from commenting on the #blacklivesmatter movement I had neither posted nor lurked.
Like genuinely not even looked at the app.
Getting off social became a no brainer.
Can Harvard do a case study on this hunch?
Male founders and investors just dont get this this time sink, but let me explain…
Even traditional media such as a magazine covers or interviews are a different level of time-sink for women.
Thats another half a day lost.
In short, being a brand ambassador is long.
Do you know what else we could be doing in those precious hours?
Being an influencer is a full-time job.
Its a fun job, just not mine.
And when youre a woman, the stakes are much higher.
Cancel culture only really happens to public personas.
Take away your brand ambassadorship and the mob has no access to you.
And even then, they walk away with a lot.
Why is this a bigger problem?
The takedown of female founders stops other women wanting to start businesses.
This is quite possibly the scariest and most disastrous result for tech and sets us back another 50 years.
Even typing this sentence makes me wonder if this is some conspiracy to stop women starting companies.
But youre an inspiration!
If female founders dont play brand ambassadors, then the next generation cant be what they cant see.
And you topple and you fall.
How can we redefine what it means to be an inspirational woman?
Am I an inspiration because of my life and taste, or because of the company Ive built?
If you answer both, know that focus is the key to anything.
A young woman starting out is led to believe that she cannot build her businesses without social media.
They are the ultimate free distribution channel for our mission and products.
Use your audience as a pure distribution for your projects, not for your privacy.
What youre not paying Facebook in cash, youre paying with in time.
You just have some likes.
Especially if your team and investors expect you to utilize it.
Im also a total advocate for being a taskmaster start up CEO.
Ive worn all the hats and Im learning which one fit best.
I am also an office interior designer, DJ, chef I get it!
We do whatever it takes to win!
Its normal to have to do a little bit of everything in the early days.
My 38k followers are now a product distribution channel for my app, not my life.
So let me get on with the role, not all the rest.
Thisarticlewas originally published bySharmadean Reid, the Founder and CEO ofBeautystack.
Her mission is to use technology to economically empower women in the beauty and wellness industries, globally.
