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That moment came not in the barrel of a wave, but on shore.
Looking around I noticed litter everywhere.
So after my trip, I embarked on a one-year journey to educate myself.
I think it was an incredibly irrational decision, she says.
I was working for a really successful fintech company at a time when the sector was exploding.
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I was basically on my own, she says.
Climate tech wasnt even a thing at that time, and I had no experience as an entrepreneur.
The company does not, however, work with coal or oil and gas firms.
This scope, however, typically represents the largest chunk of a companys total emissions.
Climate risk is business risk.
We want to turncarbon accounting from corporate headache to actionable opportunity, says Jordonova.
All data is traceable in the platform, in an effort to improve transparency and accuracy.
For Jordanova, transparent and accountable carbon accounting aligned with the best science simply makes business sense.
I feel like things are bubbling, she says.
Lets hope that momentum builds even further.
Lubomila Jordanovais one of many tech luminaries speaking at TNW Conference on June 15-16.
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Story bySion Geschwindt
Sion is a freelance science and technology reporter, specialising in climate and energy.
