Yet thousands or millions of people are paying money for it.
Ill give you an example.
What a pain in the butt.
It’s free, every week, in your inbox.
Heres the thing though: Disney never asked me what I thought about its platform before it went live.
I would have told them immediately: it needs a next episode button.
Unfortunately, getting customer feedback is easier said than done.
Sprig, as Glasgow explains it, is a product that integrates into your existing pipeline.
And then it uses AI to generate insights in a matter of hours.
According to Glasgow:
The leaders in the space were founded over 20 years ago.
A lot has changed.
The existing products werent meeting the pace.
Basically, the traditional methods are too slow.
I dont have a mortgage, but sure Ill take your survey so I can read this news article.
The problem isnt that we, as actual customers, dont want to tell you whats on our mind.
Anyone whos worked in customer service can tell you that we definitely do.
Its that our time is valuable.
Glasgow and Sprig are approaching this problem with AI.
This means Sprig is an end-to-end solution the only one of its kind, as far as we know.
And its a bit of a fire-and-forget product.
Maybe a product is crappy because, well, its crappy.
