Consumer tech devices, including smartwatches, have deplorably short lives.
Scottish startup Una aims to upend this take-make-waste cycle.
The companys sports smartwatch is built to be repaired.
Customers are tired of replacing expensive tech every few years, said Lewis Allison, Unas founder.
Were showing the industry theres a better way.
Una had a blockbuster launch on Kickstarter last week, signalling early demand for its repairable, upgradable smartwatch.
The startup raised over 200,000 in just 48 hours after its launch on the crowdfunding platform.
Thats more than 20 times its initial fundraising goal of 10,000.
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Over 3,000 people have pre-ordered Unas smartwatch.
High-tech, open-source
While sustainability is at its core, Unas watch doesnt compromise on high-tech features.
The smartwatch uses dual-frequency GPS, improving the accuracy, reliability, and robustness of location data.
It also measures heart rate and blood oxygen levels.
Powered by an ultra-efficient Cortex-M33 chip, the smartwatch offers up to 10 days of battery life.
It charges via a regular USB-C cable.
Una runs on FreeRTOS, an open-source operating system for microelectronics.
Unas Kickstarter success follows a 300,000 investment from SFC Capital in March.
The company also won 100,000 in the Scottish EDGE startup competition last year.
Use the code TNWXMEDIA2025 at the check-out to get 30% off the price tag.
Story bySion Geschwindt
Sion is a freelance science and technology reporter, specialising in climate and energy.
