We need to talk about Bruno.
How did this come about?
The answer is, once again, TikTok.
The short-video platform isagain behind the creation of a hit song.
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A story has a plot and a character… Thats the minimum for a story.
For a good story, you need a third thing, which is a dramatic curve.
And this is where the music comes into play.
So then every new iteration is just added to that.
It acts as the meta-narrative that allows each creator to contribute their own interpretation of the story.
It shows a man dancing to Nelly Furtados Say It Right in front of his bathroom mirror.
Other trends work by offering different interpretations of the same storyline.
An example is Australian Olympian Scott Jamesfilming his roomat the Olympic village in Beijing.
The music provides the glue that holds together a social story, collectively told across many videos.
We Dont Talk About Bruno has provided material for a number of different trends, each driving its popularity.
This features dance moves from the Encanto movie.
