TikToks unmatched algorithm and incomparable reach make the platform a no-brainer for founders and entrepreneurs.
The only question is: how best to approach it, from a content strategy and creation perspective?
Its basically streaming, without a content budget.
What wouldNetflixbe worth if it didnt have to spend $17 billion a year on content?
Correlation is not causation
40% off TNW Conference!
(I wonder if Reed Hastingsstill thinksNetflixs biggest competitor is sleep?)
Prof Galloway insists its TikTok.
But is he right?
TikTok was the worldsmost downloaded appin both 2020 and 2021.
TikTok as a streaming service a helpful lens for startup marketing
The numbers dont lie.
Considerthis 4-minute-long TikTokfrom Amsterdams Rijksmuseum.
The only difference here is that TikTok has taken this trend even further.
And the first step in mastering the platform?
Well, its understanding it.
