TikTok will soon give users the option to create longer videos.
The company is extending the maximum length of clips from 60 seconds to three minutes.
Up front:TikTok has been testing the expanded format since late last year.
Over the coming weeks, the company will start rolling out the option around the world.
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The tight timeframe has played a big role in the apps rise, but its no longer a USP.
InSnapchat SpotlightandYouTube Shorts, TikTok now has two competitors with the same maximum video length.
But it may also lose some of the shorter formats charm and test the attention span of viewers.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
