VanMoof filed for bankruptcy last year, leaving tens of thousands of riders stranded.
All startups struggle, especially those with big ambitions.
Sometimes they go down for good, but other times they get a second chance.
Thankfully, engineering firm McLaren Applied gave VanMoof a lifeline.
They bought it out of administration in August of last year.
Well be discussing the trials and tribulations of reviving a struggling startup.
How to pivot your strategy under pressure.
And, most crucially, ways to build back trust in your brand.
A VanMoof arguably remains one of the most elegant, reliable, and high-performance ebikes around.
Story bySion Geschwindt
Sion is a freelance science and technology reporter, specialising in climate and energy.
