In this context, mobility does not just describe movement from A to B.
In todays rapidly changing world, all those involved must adapt to changing requirements more quickly than ever.
This applies especially to car manufacturers, at all levels, including premium sports car marque Porsche.
Many things are in flux when it comes to peoples mobility behavior right now.
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Established car manufacturers are creating innovative services and increasingly linking them with each other.
Cities and municipalities are also increasingly recognizing the importance of mobility for the quality of life in urban spaces.
In some high-growth regions, such as China, the share will probably increase to more than 70 percent.
In fact, a growing number of people are moving from rural regions into urban areas.
This is above all due to the economic strength of cities attracting more young people for work.
With bigger more productive cities, comes an increase in people and those people need to get around.
As a result traffic infrastructure is experiencing increased strain, and parking spaces are becoming rarer.
Traffic congestion and environmental pollution are also worsening.
The boundaries between hardware, software, and services are becoming more and more blurred.
Customers expect to be able to book mobility services via apps at the push of a button.
This is actively changing their mobility behavior in other areas.
That said, certain products are still important as status symbols.
People are also developing increasing awareness of sustainability issues.
The influence of ones own mobility behavior on nature and the environment is becoming more important as well.
Porsche is also introducing a host of new parking services in many countries.
As part of this, an international team is working on different aspects of urban air mobility.
Tomorrows mobility tech is no longer just a dream of the future.
It is already driving on our roads of today.
However, the long-term future of mobility tech cannot be the sole responsibility of individual vehicle manufacturers.
