What trends are currently shaping the future of travel?
Technology is driving innovative opportunities, but the individual traveller is always at the centre of the equation.
Customer JourneyThe experience starts online.
From inspiration and information, travellers are headed online to research and compare details.
With so much choice, as a travel brand, the customer journey must be customised and easy.
Our modern-day tech now creates a seamless travel experience that is controlled mostly by a hand-held rig.
This may not necessarily be new, but its doubly important that everything is connected.
As a result, travel has become more open and available.
More people are able to discover new cities and new places that may have seemed unaffordable or inaccessible before.
And this doesnt just refer to flights and accommodation either.
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Travel brands can now harness the power of social proof directly from travellers.
But thankfully for marketers, this isnt a one-way street.
Engagement is a win-win.
Story byIrma Hunkeler
Irma Hunkeler works for BlueGlass.co.uk, a digital marketing agency.
Meeting professionals from different fields allows her to collaborate with industry experts for her writing.
