Powered byOpenAIs API, Ecosias chatbot has a green answers option.

This triggers a layered green persona that will provide users with more sustainable results and answers.

Say, suggest train rides over air travel.

Tree-planting search engine Ecosia launches ‘green’ AI chatbot

GenAI + DMA = search market disruption?

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Something else that could potentially disrupt the market is the coming into play of theEU Digital Markets Act.

Linnea Ahlgren

Ecosia says it is pushing hard for this provision.

Green chatbot powered by clean energy

Many companies pay lip service to sustainability.

Ecosia actually puts its money where its mouth is.

A few years ago, its founder turned Ecosia into a steward-owned company.

This means that no shares can be sold at a profit or owned by people outside of the company.

But unfortunately, its often not done properly.

So thats why it also gets a lot of criticism, Kroll told TNW.

Were trying to define the standards of what good tree planting means.

This, we should add, falls under the purview of Ecosias Chief Tree Planting Officer.

To date, the community has planted over 187,000,000 trees and counting.

After all, Googles use of generative AI alone could useas much energy as a small-ish country.

Environmental credentials aside, a search engine still has to perform when it comes to its core function.

Metcalf added that user testing had shown very positive feedback on the companys sustainability-minded AI chatbot.

Story byLinnea Ahlgren

Linnea is the senior editor at TNW, having joined in April 2023.

Dabbles in gaming and fitness wearables.

But first, coffee.

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