Twitter todaylaunchedlanguage targeting for promoted tweets and promoted accounts.
It’s free, every week, in your inbox.
Other social networks have had this for a long time, so its not exactly groundbreaking.

As such, advertisers will be able to use language targeting in conjunction with these to optimize their ROI.
To advertisers, that sounds great.
Whether the feature works as intended, and how well, remains to be seen.

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