Twitter is stepping back into the e-commerce business.
Up front:Twitters Shop Module lets companies showcase their products at the top of their profiles.
Visitors who have the Shop Module enabled can then tap on items theyre interested in.
This will open an in-app web client, where the customer can make a purchase without leaving Twitter.
The pilot will begin with a handful of brands in the US.
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Quick take:The Shop Module isnt Twitters first experiment withe-commerce.
The company previously tested a Buy Now button and product catalogs, but both features were eventually dropped.
In March of this year, Twitterrevealedit was renewing its focus on online shopping.
The site says the Shop Module is one of its first steps back into e-commerce.
The company joins the likes of Facebook, WhatsApp, and Instagram in moving further into e-commerce.
If the new feature takes off, it could help Twitter get a piece of the online shopping pie.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
