Beginning in 2016, China saw the sudden and meteoric rise of the short video social media platform Kuaishou .
And the Chinese internet loves it.
Need a little perspective?
Thats more followers thanJack Dorsey, the guy who founded Twitter.
All this falls under thetuweibanner.
So what ties it all together?
What exactly constitutes rural flavor?
Other than place of origin, its hard to define precisely what makestuweicontent, well,tuwei.
In common usage, the term can be disparaging or complimentary, depending on its target.
Used negatively, saying that someone istuweiis the equivalent of calling them a redneck.
It also refers to unsophisticated fashions or mannerisms that have fallen ludicrously out of date.
Used positively, its a nod to the organic simplicity of the rustic farmland ideal.
The spectrum oftuweiinfluencers mirrors that dichotomy.
Whats the attraction for urban users?
This manicured approach gets tiresome, but there are endless ways to appreciate ugliness.
Interesting take, but wed argue theres more to it than that.
For urban consumers, the attractions oftuweiare myriad.
And finally, its about admiring the romanticism and DIY-spirit of a rustic lifestyle.
Trivium User Behaviorhelps tech teams understand the human factors driving Chinas user markets.
Our analysis sits at the cross-section of usability, sociology, and consumer research.
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