With the launch ofParamount+, Australian consumers of video streaming are arguably drowning in choice.
But all this competition isnt actually making things easier.
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These include Showtime, Nickelodeon, and Comedy Central.
This content may have been available on your preferred services.
Butthe end goal as with Disney+ and others is for all ViaComCBS-owned content to be exclusive to Paramount+.
Here the problem for the consumer becomes evident.
How many subscription services do you want to join?
The temptation to turn to piracy is clear.
But how Netflix did this at first was in aggregating content.
But as the streaming market has developed, the loss of content aggregation feels like leading back to piracy.
A survey for the Australian Government found34% of respondentsconsumed some form of illegal content in 2020.
Theres an important difference.
Services such as Spotify, Apple Music, and Tidal offer you just about all the music there is.
You dont need to sign up to one to listen to The Beatles and another to hear Taylor Swift.
You need only sign up for one.
Researchhas shown that a consumers willingness to pay is often anchored around the initial information they are exposed to.
Viewers accustomed to paying for one streaming service might be reluctant to pay for as many as six.
Three-quarters said they wanted the content in one place, rather than having to hunt through multiple services.
Illegal streaming platforms that aggregate content from multiple video streaming services into a single interface are becoming more widespread.
