For example, imagine catching the premiere of a new comedy on a TV channel.
It’s free, every week, in your inbox.
In fact, this is precisely what Fox the first partner engaging with Vizios Jump Ads is doing.
Truly, we exist in a cursed timeline.
This shouldnt be a surprise.
For the past few years, TV manufacturers have been slowly insertingmore and more adsinto their devices.
Recently though, this accelerated, leaving us withendlessreportsofadvertsbeingshownonsmartTVs.
On top of that, LG TVs were showingactual commercialsin the devices app store.
The reason for this is simple: money and data.
Long story short, TV manufacturers now subsidize the cost of their devices byproviding data to third parties.
This is part of the pricing structure of televisions.
Its why its almost impossible to buy a non-smart television these days.
With this in mind, Vizio showing banners over live TV is a logical step even if it sucks.
And how does Vizio plan to solve this horror?
To put up a fight against the splintering of content across multiple services?
To make peoples lives easier and simpler?
Adverts, of fucking course.
Whats even more depressing is this approach isnt going to stop.
This is all part of a technological shift where we dont fully own or control our products.
And the worst part?
Theres almost nothing we can do about it.
