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Voice assistants have several decades of history.
But it wasnt before 2011, when Apple introduced Siri, that they became widely available.
Since then, the market has been growing rapidly.
Microsoft and Amazon respectively released Cortana and Alexa in 2014.
Google released its Assistant in 2016.
And Samsung released Bixby in 2017.
More than 50 percent of U.S. households now own a smart speaker.
According to some estimates, 128 million people in the U.S. are using voice assistants.
Over time, we expect to see the complexity of user interactions with voice technology to increase.
As users embrace of voice technology improves, so will their expectations.
Platform-agnostic voice assistants
Another problem with current voice assistants is their lack of cross-platform support.
Alexa is tied to Amazon, Siri to Apple, and Assistant to Google.
Today, were starting to see a greater diversification of voice assistants used in the market.
This is a gap that platform-agnostic voice assistants that work in various operating systems can fill.
Brands wont want to advertise, sell, or engage with consumers on just one smart equipment.
Blutag provides no-code voice support for most major e-commerce platforms and a rich API for custom integration.
Online store owners can add a variety of voice-enabled features, including purchases, coupons, and FAQs.
The platform supports various unit types and multi-modal experiences.
We believe voice will only continue to grow as a modality.
Were seeing increased voice-assistant usage across all ages, demographics, and geographies, he said.
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