Algorithms and AI are getting good at writing.

Burger King (kinda) used it in an ad series and the technologyhas even written entire scripts.

Its become so widespread even I can do it.

We made an algorithm re-write this flashlight’s Kickstarter page

The question is what to use it on.

Well, as Im a product writer, its got to be a product, right?

With the DanForce G1 PROraising funds on Kickstarter, this seemed like the most logical place to start.

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40% off TNW Conference!

Because its actually kinda cool something I never expected to write.

Hell, just check out the packaging:

Apart from the case, what makes it special?

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In a word, modularity.

The G1 PRO feels like a quality product.

Finally, lets see how it looks in action.

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Enough with the torch-talk

Agreed.

Yes, it did take quite a while, thanks for asking.

I) The slogan

This is the glue that holds a Kickstarter together.

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The foundation on which the public pitch is based.

In other words, itsimportant.

So, Im going to punch the first word to appear ten times and see what happens.

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Not the best start.

How about this Ill pop in the name of the product first and see what the algorithm does.

Now that you mention it, this torch is killing it on Kickstarter.

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Thank you, robot!

III) How its used

This is vital.

So, Back this…

Wow, this actually makes sense?

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This feels wrong, but oh so right.

Thank you, sweet algorithm.

To tie this all up, lets put the copy together:

The DanForce G2 PRO flashlight.

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Weapons mount pressure, switch emergency power.

It includes every G1 PRO is a modular flashlight?

Is killing it on Kickstarter.

Callum Booth

Its useful to any lighting situation at any time.

A secret gift from DanForce.

Your support allows us to produce the best flashlight possible.

Just remember that even the most high-profile crowdfunding campaignscan fail, so invest with caution.

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