Once a year Im hit with an impossible question: how the hell do you review the new iPhone?
Do you write for the tech-heads who obsess over every details?
The broader public who may only upgrade their phone every few years?

Theres simply no right way.
Making this even trickier is the fact the devices are now incredibly mature.
It’s free, every week, in your inbox.

The difficulties in being incisive are clear.
But, friends, Im not one to shirk a challenge.
If youd like a series of stats about everything thats new, you might find those detailshereandhere.

Instead though, were going the haiku route.
Why review the iPhone 13 with haikus?
Because they get straight
to the point and are more fun
than boring-ass prose.

Whats new with the iPhone 13 design?
Diagonal lensesand
less notch.
How is using the iPhone 13?

It feels delicious
in my sweaty hands.
What are the major updates users should care about?
Battery life and the
cameras have gotten better
which is quite welcome.

And what about the battery life?
The iPhone 13
lasts for 2.5 hours
longer than the 12.
But what does that actually mean?
The battery life is
fantastic.
It goes on and
on and on and on.
What about the cameras?
Akin to the 12,
but Night Mode is much improved.
The iPhone 13 sounds fantastic!
It is, but I still
hate theres no charger in the
box.
What are your final thoughts on the iPhone 13?
I would recommend it to
almost anyone.