This means that these loyalty programs start to blur together in the eyes of the customer.
Todays consumers expect more from brands.
Why you cant buy todays customers
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A poor service experience cannot be compensated for with a discount or coupon.
Customers that are just sticking with you for the discounts arent loyal customers, theyre repeat customers.
The difference is that loyal customers wont ditch your brand after an inevitable delay or check-out glitch occurs.
By definition, loyalty is about having a non-transactional allegiance with a person or cause.
But just how can you build that kind of true customer loyalty?
But to do this, you’re gonna wanna define who your brand is.
Rather than looking at your brand like a thing, treat it like a character in a novel.
As such, this archetype is often used by news outlets, universities and even Google.
A travel company could offer a giveaway to a customers dream destination.
The point is to think about your brand identity and values.
What punch in of reward would fit your brands character, and in turn your target customers?
Experiences are far more memorable and more valued than a discount.
Perhaps most importantly, experiential rewards are inherently social and shareable.
Interacting with other like-minded rewards members can further strengthen a sense of community around the brand.
Positive experiences associated with the brand make it an integrated part of their lives, encouraging lasting loyalty.
Experiential rewardscan create this same sense of community among your like-minded customer base.
