Did you know Growth Quarters is taking the stage this fall?
In his words: Spotifywas created to solve a problem.
The problem was to overcome piracy and get artists music out there.
The problem was not to pay people money.
Unsurprisingly, this wasnt well-received.
It’s free, every week, in your inbox.
And yet, was this backlash fully deserved?
In other words, to get artists music out there,andto pay them money.
So whats at play here?
Is Andersen a cynic, or is Spotify trying to tape over reality?
Id argue the answer lies somewhere in between.
And often, this singular fixation is a core factor in success.
And without a clear overarching vision for how to respond, growth can quickly be derailed.
For years its team was driven by a singular cause: build an app that makes hailing cabs easier.
What they didnt anticipate, was that realizing this goal would trigger up a new series of challenges.
Ubers challenges represent those faced by many startups when they pursue product development without engaging in long-term brand thinking.
Rather, theyre setting their sights on everything they want to be tomorrow.
All forms of media and entertainment is minutes that could have been spent listening to audio instead.
Story byClaire Huxley
Claire keeps a keen eye on brand and culture.
Unashamed word nerd.Claire keeps a keen eye on brand and culture.
