Instagram is already a popular social online grid with more than 1 billion active users.
But with TikToks ballooning growth, the firm is now thinking of moving out of its photo-sharing app silo.
Mosseri added that people now use Instagram to be entertained.
Changes are coming to video on Instagram ?
At Instagram were always trying to build new features that help you get the most out of your experience.
Right now were focused on four key areas: Creators, Video, Shopping and Messaging.pic.twitter.com/ezFp4hfDpf
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Another big shift for Instagram seems to be video.
Now, the company haslittle successwithIGTVproduct, which has been around for more than three years.
Mosseri said that the company will lean towards immersive, full-screen, mobile-first video.
That doesnt tell me yet how its gonna be different from IGTV.
Maybe put it on a website like YouTube too?
Last night, the company confirmed toTechCrunchthat its working on this subscription-like feature.
#Instagramis working on stories for fan clubs, exclusive stories visible only to fan club members ?
The firm also wants to concentrate more on messaging and help you chat more with friends and creators.
Last year, it started mergingInstagram DM and Facebook Messenger, and the rollout is still underway.
Its not really surprising to hear Mosseri stress on the importance of diving deeper into shopping.
In May, a report fromBloombergsuggested that rival TikTok is also is preparing to introduce in-app shopping.
According to a report byCNBC, the livestreaming shopping market in the US is worth $11 billion.
No wonder more platforms are interested in it.
That’s one heck of a mixed bag.
He likes to say “Bleh.
That’s one heck of a mixed bag.
He likes to say “Bleh.”
